Constructive dissent is critical for innovation and problem-solving. The generation of potential solutions needs to be followed by a critical evaluation of assumptions and challenge to determine the best choices. This requires a shared curiosity in available information and respectful consideration of conflicting viewpoints. The prize is the discovery of important insights, more informed decision-making,... Continue Reading →
Be more ambitious with your ideas
I’m lucky enough to be able to work with some of the biggest global brands on their innovation challenges. Facing competitors becoming leaner and faster these brands need bigger, more disruptive ideas delivered at speed. Below are three observations on how some brand teams are pushing us to fulfil their greater ambition. 1. They start... Continue Reading →
Insight to better ignite ideas
Many of my recent projects have been focused on product or service innovation. My involvement often starts with preparation for idea generation activity. Part of this preparation almost always involves gathering and reviewing available insight into our target consumer and/or customer. I embrace this insight as a core ingredient (alongside other material) for both successful... Continue Reading →
