I am missing the energy and interaction of a workshop in a real room. That said, I can concede that virtually delivered projects in these Covid-constrained times can prove more effective. A good example is a recent project for Unilever. Our project objective was to determine the key business model and capability developments that would... Continue Reading →
The launch of a direct to consumer website is not usually big news, especially during this pandemic, but PepsiCo's launch of Snacks.com and Pantryshop.com has gained attention with headlines such as "PepsiCo cuts out grocery stores." These simple websites don't look like a particularly big strategic play at first glance. In fact PepsiCo suggest they... Continue Reading →
Keeping a safe social distance means changes for workshops. With technology such as TEAMS, Zoom or WhatsApp ready to help, the challenge is creating a remote experience that maximises engagement and productivity. Your participants are likely to be spending plenty of time on conference calls and may not relish more. So when planning think about... Continue Reading →
Nike faces some some uncertainty, but it is a business well positioned for a post-pandemic bounce. Boosted by strong sales growth in China the company's revenue grew to $40 billion in 2019. Footwear accounts for more than half of the brand's revenue. Nike's leading position for sales is not matched by sustainability. Progress is being made... Continue Reading →
I feel some discomfort defining Banksy as a brand. On the important attributes I am on solid ground: the artist's work is distinct, recognisable, and consistently purposeful in message. However, I suspect it is a label that the anonymous street artist who has deemed commercial success "a mark of failure" would dislike a lot. Labelling... Continue Reading →
At a time when investors are hesitating, British ceramics brand Emma Bridgewater has secured an £8m investment to support growth. It is a big expression of confidence for the pottery company established in 1985 that has organically grown revenues beyond £20m. Like the company's ceramics this investment is eye-catching and led me to reflect on... Continue Reading →
There are many startups postponing launches, but not the money saving app Snoop. With many of us getting anxious about our finances Snoop was gently introduced two weeks ago. The app takes advantage of the disruptive potential of 'open banking' to review your spending and provide personalised money management tips. With a bit of artificial... Continue Reading →
Covid-19 has hurt the happy meal restaurant. About 25% of McDonald's restaurants are closed globally, including all of the 1,270 in the UK. Despite the sales impact the McDonald's brand looks set to emerge stronger post-pandemic. In recent weeks the global attachment to the brand born in 1940 has become very visible. McDonalds clearly has... Continue Reading →
Disney has assembled an incredible portfolio of brands and companies including Marvel, Fox Studios, Lucas Films, ESPN and Pixar. Disney is a case-study of a diverse business that has made bold decisions to remain relevant. Strong story-telling franchises ensure cross-generation appeal and are translated into engaging experiences via theme parks or resorts globally. The company... Continue Reading →
In these uncertain times we should probably be classifying ice cream as medicinal. Unfortunately, with restaurants closed, cinemas shut and trips cancelled many of those out-of-home moments where we get the ice cream urge have temporarily gone. The sales impact has led to Unilever, the owner of the Ben & Jerry’s and Magnum brands to... Continue Reading →
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