Manchester City have paid a remarkable £49 million for the Liverpool winger Raheem Sterling. A player who scored just 7 goals last season. This appears to be an irrational amount – certainly compared to top performers such as Chelsea's Player of the Year, Eden Hazard, who was bought for around £35 million. Of course we... Continue Reading →
Richard Thaler was in London this month discussing his new book Misbehaving. It chronicles the development of Behavioural Economics, how this challenged established rational models of economics and the growing practical application by governments globally. (Most notably the UK Behavioural Insights Team which Thaler has supported). It was Thaler’s response to one of the final... Continue Reading →
My home team Norwich City will meet Middlesbrough at Wembley next Monday for the Championship Play-off Final! The man with the unenviable job of refereeing the game is the very experienced Mike Dean who not surprisingly has a great track record of dealing with some of the biggest matches in Europe. This is just as well... Continue Reading →
My thinking has certainly been shaped by the likes of Dan Ariely, Richard Thaler and particularly Daniel Kahneman. More importantly, I have seen the consideration of relevant behavioural biases and influences support improvements for clients with marketing or innovation challenges. I therefore embrace Behavioural Economics as something that offers actionable benefits for brand leaders. However,... Continue Reading →
I have been using behavioural influences and biases as part of a framework for assessing the change barriers faced by clients for a number of years. It is something I have used to both identify ways of accelerating the success of FMCG launches and to guide product development in Financial Services. Convincing clients of the... Continue Reading →
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