'Hybrid estate' agent Purple Bricks has increased UK instructions by 83% in the last 12 months and apparently are on-track to be market leader within 2 years. Key to this growth is a disruptive proposition that has been communicated with provocative, comparative advertising. Purple Bricks offers a low, fixed fee for marketing a property – a distinct... Continue Reading →
In 2012, UK's Channel 4 trailed their coverage of the London Paralympics with Meet the Superhumans. It is a wonderful film that showcases disabled athletes in action and places the Paralympics firmly alongside the 'ordinary Olympics' as the pinnacle of sporting achievement. I've often used the 2012 trailer in workshops as an example of 'perfect... Continue Reading →
Accenture is business doing very well. Brand value according to Millward Brown increased by 11% to $20,183M last year and the 2016 revenue forecast has been raised recently. One contributor to Accenture's success will be consistent and effective brand management. In particular brand communication that is decision-maker friendly. Let me explain: 1. Accenture has identified... Continue Reading →
It is difficult to get excited about financial products, particularly 'death insurance' but with Vitality Life Insurance I can get somewhere close. Here we have a Life Insurance that is designed and communicated with insight on how to change behaviour. As Vitality recognise thinking about Life insurance is something we avoid. Without a prompt very... Continue Reading →
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