In the week that Apple issued a profit warning bakery chain Greggs has gained huge press and social media coverage for sales of a vegan 'sausage' roll that has led to customer queues ‘out of the door’ at some stores. The public interest in part reflects a dramatic growth in those going vegan in the... Continue Reading →
One of the things I help clients to do is see future scenarios. Given this I couldn’t resist considering where Amazon’s $1 billion PillPack acquisition may take them next. The purchase of prescription delivering PillPack is widely seen as a start of a consumer-centric push by Amazon into healthcare. Given Amazon's assets, scale and data could... Continue Reading →
Informed by recent projects with Tesco and Unilever I discussed the benefits and implications of crowd sourcing in a joint presentation with Eyeka in London last week. I concluded that there is a compelling case for inviting the crowd into most ideation projects (which enables faster and more ambitious idea development internally). In addition to... Continue Reading →
I’m lucky enough to be able to work with some of the biggest global brands on their innovation challenges. Facing competitors becoming leaner and faster these brands need bigger, more disruptive ideas delivered at speed. Below are three observations on how some brand teams are pushing us to fulfil their greater ambition. 1. They start... Continue Reading →
Many of my recent projects have been focused on product or service innovation. My involvement often starts with preparation for idea generation activity. Part of this preparation almost always involves gathering and reviewing available insight into our target consumer and/or customer. I embrace this insight as a core ingredient (alongside other material) for both successful... Continue Reading →
One of my most exciting 'behaviour change' briefs has been the development and delivery of an Innovation Academy for managers in a leading global FMCG business. Following the success of 8 academies, involving more than 200 participants I have captured 5 learning points I will retain for future projects: The project background The brief was... Continue Reading →
Facilitate Success 