Amazon likes Deliveroo, so much so the company has offered to invest £385m into the food delivery company. Encouragingly for Amazon the Competition and Markets authority have indicated they were minded to approve the acquisition of a 16% stake with a final decision due soon. Covid-19 has undoubtedly accelerated the consumer move to online apps... Continue Reading →
Last month I toured one of Amazon's UK Fulfilment Centres to see the process and people behind my Amazon Prime deliveries. Those working looked happy, management wore “can I help?” T-shirts and the HR team were visible in the middle of the vast floor. Amazon's operational transparency reassured me about the company. Transparency, however, for... Continue Reading →
Zero waste shops can now be found on 100’s of high streets across the UK. Most are independent start-ups, launched by those seeking to be a catalyst for the behaviour change needed to avert a climate crisis. With more consumers seeking to avoid unnecessary and single-use packaging it is not just climate concerned individuals seeing... Continue Reading →
A UK Select Committee report on food and drink plastic packaging was published this month. It endorsed a number of government proposals to reduce environmental harm including the taxing of plastic packaging and introduction of a scheme where consumers pay an up-front deposit for drinks containers that can be reclaimed when they are returned. It... Continue Reading →
The Starbucks share price has risen by almost 50% in 2019 with annual revenue growing 8% year on year to $6.82 billion. CNN Business recently observed that “every Starbucks growth strategy is working." The core global café business has grown 6%. Starbucks now has 30,600 stores in China and by partnering with Uber Eats and... Continue Reading →
In the UK today, there are c60 million people now using subscription services and last week Apple unveiled further choices. Subscription models offer a number of attractions for business owners. These include sustained and more predictable revenue, increased customer engagement and a more confident calculation of lifetime customer value. In 2016 Unilever paid $1 billion for Dollar... Continue Reading →
Travelling by tube recently I simply couldn't ignore this advertising from Ecover. To start with there are the provocative, witty and challenging headlines capable of the grabbing attention of most commuters. Loud headlines are matched with loud colours - with posters showcased together for maximum impact. Disruptive, distinct and connected - there is a structure,... Continue Reading →
To grow your brand or business you need to get someone to change their behaviour. That could be choosing your brand in preference to others, consuming more or, perhaps, trying a new product or category for the first time. The problem is that consumers and customers can be very attached to the status quo. The... Continue Reading →
Pringles packaging is instantly recognisable and delivers incredible shelf stand-out. It is a case study on how a distinctive pack helps shoppers effortlessly find your brand. Purchased by Kellogg's in 2012 for $2.695 billion, the Pringles brand has powered the company's snack business and global reach. Patented in 1970 the tubular pack and design is... Continue Reading →
'Hybrid estate' agent Purple Bricks has increased UK instructions by 83% in the last 12 months and apparently are on-track to be market leader within 2 years. Key to this growth is a disruptive proposition that has been communicated with provocative, comparative advertising. Purple Bricks offers a low, fixed fee for marketing a property – a distinct... Continue Reading →
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