I had the good luck to mentor Krisztina, and Sara - two very enterprising students who took part in the University of East Anglia's Change Makers competition. Participation enabled them to develop and pitch their social enterprise NourishED promising wider access to affordable and nutritious meals. Up for grabs was a competition prize award and... Continue Reading →
The power of pairs More than a decade ago, one of my clients redesigned their organisation to support more innovation-led growth. A key part of this transformation was ensuring projects were led by a partnership of two innovation directors or managers—one focused on technical challenges and the other on customer adoption. This combination of expertise... Continue Reading →
Landing the evidence needed to progress an innovation is a big challenge for the best of innovation teams. Stakeholders tend to seek a level of certainty that won't be possible without time, trial and error. Financial projections face benchmarks based on established products or services. Isolating the impact of changes can be particularly difficult where... Continue Reading →
Any self-respecting brand manager will know a stretch to a new category or segment needs to be consistent with the brand's values and identity to prevent consumer disconnect and support success. The fabled* Colgate frozen lasagne story continues to remind brand managers not to overlook brand fit. Stretch success also depends on the business model... Continue Reading →
Facilitate Success 