Theresa May's campaign offers learning for any marketer carefully crafting a winning concept for an important launch. No doubt informed by surveys and focus groups her team were crystal clear on their winning benefit (the best Brexit outcome) and why they were believable (the strong, proven leadership of Teresa May). They ended up with this... Continue Reading →
'When to rob a bank' is, in fact, the latest book from the Freakonomics co-authors and the reason Stephen Dubner recently visited London. Sourced from a decade of blog articles it provides numerous (often provocative) observations on decisions that appear to be wrong - at least from the perspective of rational economics. These include the way we... Continue Reading →
I have some sympathy for the UK election pollsters who now face the prospect of an independent inquiry, alongside a tidal wave of critical comment. Given the 'systematic overstatement' of the Labour share there is undoubtedly an issue of accuracy. But this will be true of most research that relies on claimed and anticipated behaviour.... Continue Reading →
Facilitate Success 